On the Tank
Menstrupedia was founded by Tuhin Paul and Aditi Gupta in 2012.
Why started Menstrupedia?
Aditi began her pitch by refuting the myth that if a girl washes her hair during her period, her uterus would swell and she would become infertile.
Furthermore, if she comes into contact with a pickle or a plant, it will spoil.
To solve this problem, in 2013, Tuhin and Aditi left their jobs and invested all their savings in making an innovative product through which every girl could learn about periods and menstruation.
Our vision is to educate the upcoming generations about menstruation and puberty. So that they won’t believe in any fallacy.
Shark Tank Recap
- Menstrupedia Comic is the first comic book dedicated to menstruation. Through various pictures and stories, they educate the people.
- Educating the upcoming generations to not believe in any fallacy related to periods.
- ₹50 lakhs in exchange for 10% equity, making the valuation stand at ₹5 crores.
- Everyone praise them for working on a great cause; just keep doing it.
- At last, Namita (PharMaa) would invest₹50 lakhs in exchange for 20% equity at valuation ₹2.5 crores.
Shark Tank Live
Ask
₹50 lakhs in exchange for 10% equity, making the valuation stand at ₹5 crores.
Demo Review
- Namita- I read your book earlier.
- Vineeta- You are working on a relevant and large-scale problem.
Business Model & sales of Menstrupedia
They are focusing on both B2B and B2C channels.
Aditi stated that they have educated about 1.5 crore girls nationwide.
Being sold in 9 different countries, lakhs of girls get educated through this product.
Generated a revenue of ₹1.15 crore in the last year, out of which 60% is from the sale of books and the remaining 40% from sponsorship.
Moreover, out of this ₹1.15 crore, 27% is their net margin, i.e., ₹31 lakhs.
Feedbacks from the sharks
- Aman: Just take “PharMaa” into this, as she has networks. My contribution will be limited.
- Anupam: I am unable to provide much assistance in this matter.
- Vineeta: I don’t think funding will help this business.
Offers for Menstrupedia
- Namita: ₹50 lakhs for 25% equity (valuation:2 crores)
- Ashneer: ₹50 lakhs for 22% equity (valuation:2.27 crore) but you have to sell sanitary pads.
Counter offer
₹50 lakhs in exchange for 20% equity at a valuation of ₹2.5 crores.
Deal
Namita (PharMaa) would invest₹50 lakhs in exchange for 20% equity at valuation ₹2.5 crores.
Menstrupedia Beyond Tank tank updates
Beyond Tank constantly provide updates and follow-ups about the entrepreneurs from the day they appeared on Shark Tank India.
Menstrupedia is actively working on their content to attract customers for their e-book.
Additionally, they have introduced new e-books on topics such as body safety for preschoolers and habit formation.