On the Tank
Siddharth Mishra and Utkarsh Tiwari founded NOCD. Both of them were marketing professionals.
Two health-conscious guys who just give education to others, and don’t follow the same.
Why started NOCD?
NOCD was founded in Bangalore and currently has over 1100 retail stores in Mumbai and Bangalore.
NOCD is a sugar-free beverage that contains amino acids, folic acid, biotin, and green coffee beans. Additionally, a can of NOCD contains only 5 calories.
Also, they have applied for the patent for the “secret formula” to make NOCD. A renowned scientist with 25 years of experience in biocon has created this formula.
Shark Tank Recap
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NOCD is a sugar-free beverage that contains amino acids, folic acid, biotin, and green coffee beans. Additionally, a can of NOCD contains only 5 calories.
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₹50 lakhs in exchange for 2% equity (Valuation-25 crores). For expansion in 5 more cities in
India and 2 abroad cities. -
At last, Vineeta would come at ₹20 lakhs for 15% equity(valuation: 1.33 crore) and ₹30 lakhs debt.
Shark Tank Live
Ask
₹50 lakhs in exchange for 2% equity (Valuation-25 crores). For expansion in 5 more cities in India and 2 abroad cities.
Demo Review of NOCD
- Namita- this is amazing.
- Aman- Not at all good, I don’t like the berry flavor.
- Vineeta- this can contain a lot of coffee
- Anupam- its aftertaste is like BCAA which is not liked by everyone.
Business Model
NOCD has a significant presence on both online and offline channels; through listings on various e-commerce platforms and the presence of over 1100 retail stores, they have generated a total of Rs 1.25 crore in revenue in the last year.
Sales and Revenue of NOCD
By making it at ₹20 and selling it at ₹110, they have generated revenue of ₹1.16 crores in the last 2 quarters of FY 2019-20. Sales for the last month were ₹17.2 lakhs, and we are projecting around ₹20 lakhs in sales in October, as we have an export order to the UAE.
Feedbacks from the sharks
- Anupam- This business is all about marketing, distribution, and a fantastic story, which at this point I can’t see in you.
- Namita- As such I don’t drink such kind of products and can’t relate with this.
- Ashneer- this is all about the placement of the product on a shelf, and your name is very bad as NOCD sounds like a medicine.
- Aman- You are early and need to do work on Marketing.
Offer
Vineeta- ₹20 lakhs for 20% equity (Valuation – 1 crore) and ₹30 Lakhs debt
And, ₹20 lakhs for 15% equity (Valuation – 1.33 crore) and ₹30 Lakhs debt on condition that you would change your name and packaging.
Counter offer
Vineeta to come at ₹20 lakhs for 10% equity (Valuation – 2 crore) and ₹30 Lakhs debt
Deal with NOCD
Vineeta would come at ₹20 lakhs for 15% equity (Valuation – 1.33 crore) and ₹30 Lakhs debt
NOCD Beyond Tank tank updates
Beyond Tank constantly provide updates and follow-ups about the entrepreneurs from the day they appeared on Shark Tank India.