On the Tank
Sooduku Food was founded by Shivang, Shivika (sister), and Sonia Sood (mom) in May 2017.
At first, they were selling kheer only on Saturday-Sunday.
Why started Sooduku Foods?
We Indians have the habit of eating kheer (rice pudding) before starting any beneficial work.
Accidents have led to the majority of inventions.
Similarly, one day, Shivika threw a tantrum, demanding that our mom (Sonia) prepare a different type of kheer. This led to the creation of LKD, also known as La Kheer Deli.
LKD is an Indian dessert brand, that serves standardised prepackaged kheer in 9 different flavours like dry fruit, gulland, nutteloreo, pataka (Thandai), etc.
However, the shelf life is only 6 days.
Shark Tank Recap
- Indian dessert brand, that serves standardized pre-packaged kheer in 9 different flavours.
- Ask: ₹50 lakhs in exchange for 7.5% equity making the valuation stand at ₹6.67 crores
- Taste is good, but it can’t be exported with a shelf life of 3 months.
- At first, Anupam offered them a valuation of ₹2 crore. At last, no deal was made on the tank.
Shark Tank Live
Ask
₹50 lakhs in exchange for 7.5% equity making the valuation stand at ₹6.67 crores
Demo Review
- Vineeta: Amazing! Never ate coffee kheer before.
- Anupam and Aman It’s too tempting.
Business Model & sales of Sooduku foods
Serving both online and offline platforms
Shivang reported serving more than 4,00,000 cups over the previous four years.
And generated ₹6 lakhs in revenue last month (post-pandemic recovery).
However, the peak was 15 lakhs/month earlier.
Feedbacks from the sharks
- Ashneer: I lack confidence in your ability to reduce the shelf life from 6 days to 3 months.
- Aman: Prioritize opening more carts and expanding in Pune before considering further expansion.
- Namita: You should shift your focus to the premixed kheer business.
- Vineeta: Your ready-made kheer is amazing, but I can’t invest in this.
Offer for Sooduku Foods
- Anupam: ₹50 lakhs for 25% equity (valuation: 2 crores) only when you pivot into Premix Kheer company.
Counter offer
₹50 lakhs for 15% equity (valuation:3.33 crore)
Deal
Anupam rejected the counteroffer for ₹3.33 crores and as such no deal was made on the Tank.
Sooduku Foods Beyond Tank tank updates
Beyond Tank constantly provide updates and follow-ups about the entrepreneurs from the day they appeared on Shark Tank India.